What is CPM and why does it matter for Indian YouTubers

CPM is Cost Per Mille, which is Latin for thousand, and it's the amount advertisers pay per 1,000 views on your videos. If your CPM is Rs 50, you earn Rs 50 for every 1,000 views before YouTube takes its 45% cut, leaving you with about Rs 27.50.

Indian CPM rates are genuinely lower than US or UK rates and this is not going to change dramatically anytime soon. The advertisers targeting Indian audiences are paying less because the products they're selling cost less and the purchasing power of the audience is lower. A finance channel in India might get Rs 80-150 CPM. A gaming channel might get Rs 20-40. A channel with heavy US traffic mixed in can see Rs 200-400 CPM on those specific views.

What this means practically is that Indian creators need significantly more views than American creators to earn the same amount from AdSense alone. A million views in India might earn what 200,000 views earn for a US creator. This is why the Indian creators who actually build sustainable income lean heavily on brand deals, memberships, and courses rather than treating AdSense as their main business.

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