How to price brand deals in India as a creator

Most Indian creators underprice their first five brand deals because they are grateful someone reached out at all. That is understandable but it is a habit worth breaking early.

A rough starting formula that works in India: take your average views per video and multiply by 0.5 to 1 rupee for a dedicated video, and 0.2 to 0.4 rupees for an integration. So a channel averaging 50,000 views can reasonably charge between 25,000 and 50,000 rupees for a dedicated video. Adjust up for high engagement rates, adjust down if you are just starting out and need the portfolio.

Engagement rate matters more than subscriber count to serious brands. A channel with 20,000 subscribers and 8 percent engagement is more valuable than a channel with 200,000 subscribers and 0.5 percent engagement. Know your numbers before you negotiate.

Always charge more than you think you should on the first ask. Brands expect negotiation and they will come back with a lower number. If you start at your actual floor you have nowhere to go.

Get the deliverables, revision count, posting deadline, and usage rights in writing before you start creating. Verbal agreements in brand deals fall apart constantly.

SocioMee helps you create the actual sponsored content faster so you can take on more deals without the production time becoming a bottleneck.

sociomeeai.com.